UHNWI target audience

Ultra High Net Worth Individuals (UHNWIs) are notoriously difficult to research (they don’t tend to answer surveys!), but there are excellent sources of study emanating from services used by this target audience, and experts who contribute to premium trends suppliers.

A lengthy chronicle of current UHNWI anxieties and their resulting behaviour included the demand for transparency from nation states, and differing priorities of the super-wealthy generations.

There’s evidence that older UHNWIs were concerned with legacy, whereas Millennials had a strong inclination towards philanthropy.

There are also strong differences between those who achieved extreme wealth through entrepreneurship, and those who inherited it.