Victor Houghton
Victor Houghton
The brief was to help an agency pitch team understand the essentials of new technology in supermarkets. This was not just about the new ways that shoppers buy their groceries, but the major changes on the horizon that threaten to disrupt the performance of the industry’s big players.
Taking the very latest information from retail sector experts, observations from international trend watchers, and informed opinion from the trade press, this was a major project with a very short deadline that delivered a succinct deck with good talking points to delight the supermarket client.
